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Slovenia Business Week no. 14: Elan Wins Red Dot Award for Speedwave Skis

Sports equipment manufacturer Elan has become only the second Slovenian company after home appliance maker Gorenje to win a Red Dot Design Award, which is conferred annually by the Essen-based Design Zentrum Nordhein Westfalen

Sports equipment manufacturer Elan has become only the second Slovenian company after home appliance maker Gorenje to win a Red Dot Design Award, which is conferred annually by the Essen-based Design Zentrum Nordhein Westfalen.

Elan received the prestigious award for its Speedwave series of skis, which were conceived together with the industrial design studio Gigodesign.

"The product is a role model for results of the kind of development we want in Slovenia," Development Minister Ziga Turk told the press on Monday, 2 April.

Elan chairman Matjaz Sarabon said the award was very important, as the green winter meant the market for skis would shrink by 20%, but sales of the Speedwave line were expected to grow by 20%.

The skis, the results of three years of development work, surpassed projected sales by 60% in the first year.

In the coming season all Elan skis will be based on the underlying WaveFlex technology, Elan product manager Luka Grilc explained.

The winners of the Red Dot Design Award, which were selected among 2,548 registered products from 43 countries, will be formally honoured in Essen on 25 June.

In 2005 Gorenje received the award for its Premium Touch series of household appliances.

Source: Slovenian Press Agency STA

Author: STA, Slovenian National Press Agency