The advertising agency Futura DDB scored a hat-trick, becoming Best Agency at the 15th Festival of Slovenian Advertising (SOF) for the third year in a row
The advertising agency Futura DDB scored a hat-trick, becoming Best Agency at the 15th Festival of Slovenian Advertising (SOF) for the third year in a row, as SOF closed in Portoroz on Friday, 1 April.
Futura also won the best TV ad prize for two ads for ISP Siol, namely for the "Modri ADSL ribic" (Blue ADSL Fisherman) and "Modri ADSL tus" (Blue ADSL Shower).
Meanwhile, the "Advertiser of the Year" award went to Simobil, Slovenia's second largest mobile operator, for its long-term awareness of the importance of trademark management.
This award is given out by the Advertising Chamber of Slovenia, which praised Simobil for its targeting clients aged from 15 to 30 with an interesting choice of music in their ads.
Gordana Petek Ivandic became "the Advertising Personality of the Year" for many years of her successful promotion of the Belinka trademark. Belinka is a manufacturer of paints and coatings.
The Mayer McCann agency won best printed ad award for "Brisace" (Towels) for the Vale Novak bookshop, while Saatchi & Saatchi was given the award for best radio ad.
The Mediamix agency won the best Internet ad award for its Internet presentation of the film production house Arkadena Film.
The best ad campaign meanwhile went to Formitas BBDO for its Electrolux laundry ad at the Rock Otocec rock music festival.
According to SOF president Dejan Turk, this year's SOF saw a record number of over 800 competing ads.
Designed to promote Slovenian production, SOF originates in the Yugoslav advertising film festival from the 1970s. It is seen as an opportunity to look back at the past year and as an incentive to improve the quality of advertising.
This year it tried to address the challenges faced by advertisers in a world plagued by information overload by focusing on trends, the future and dialogue.
Source: Slovene Press Agency STA