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Slovenia Business Week no. 26: Slovenske Novice Tops Lists of Most Widely Read Papers

The most widely read daily in Slovenia is tabloid Slovenske novice, while Nedeljski dnevnik, a tabloid-style edition of daily Dnevnik, tops the list of the most popular weekly

The most widely read daily in Slovenia is tabloid Slovenske novice, while Nedeljski dnevnik, a tabloid-style edition of daily Dnevnik, tops the list of the most popular weeklies.

The most popular TV channel is meanwhile private broadcaster POP TV, followed by national broadcaster TV SLO 1 and commercial station Kanal A, Andraz Zorko of the polling company Valicon told the press on Thursday, 19 July.

Slovenske novice (20.8%, 355,000 readers) are followed by Delo (11.6%, 198,000), Dnevnik (8.9%, 151,000) and Vecer (7.7%, 132,000 readers).

Compared to last year's results, all of the dailies lost some ground. Slovenske novice lost 4,000 readers, Delo lost 5,000, Dnevnik 11,000 and Vecer 9,000.

The most popular supplement is TV guide Pilot (28.5%, 441,000 readers), which is attached to daily Dnevnik and weekly Nedeljski dnevnik. Catholic weekly Ognjisce (13.4%, 228,000) is the most widely read monthly, and Dobro jutro (18.5%, 316,000) the most popular free weekly.

The survey included 148 editions and was carried out for the period between 3 July 2006 and 3 July 2007. According to Zorko, the number of read copies dropped by 1.5% compared to the previous survey.

Time spent on the internet meanwhile increased by a third, as the survey shows that internet users over the past year spent seven more minutes reading and sending e-mails, while the time spent on-line increased from 39 to 52 minutes.

Source: Slovenian Press Agency STA

Author: STA, Slovenian National Press Agency