GORENJE: Gold for Innovating Gorenje / Light Up Your Life

Gorenje designed by Karim Rashid Collection

The Gorenje designed by Karim Rashid Collection of high-design kitchen appliances recently brought home the gold Product Innovation Award at the Design Awards 2010 in London. The Design Awards, organised by Designer magazine, works to promote excellence in design in the home.


The independent panel of judges was duly impressed by the Gorenje designed by Karim Rashid Collection, which comprises a range of ovens, hoods and hobs that feature Karim’s smooth, signature curves and bold colours. 

The award well demonstrates Gorenje’s reputation for appliances that are both highly functional and beautifully designed, being the first home appliance manufacturer to enable users to change the colour of their appliances, using innovative MoodLite technology.

Karim Rashid is an award-winning industrial designer with projects for hundreds of clients around the world. Teaming up with Gorenje has proven an ideal opportunity to introduce design into simple, everyday objects like household appliances, to marry imagination to advanced technology, and to create a collection of engaging, quality appliances.

The Product Innovation Awards celebrate and reward products that demonstrate real innovation, and highlight the vital role of manufacturers in driving innovation in design in the home.