ZEMANTA, LTD: Blogging gets down to business

Zemanta web platform

Today more than ever before users expect rich content, rich with information revealed through links, images, references and more. Similarly, the best web-ready content is a carefully constructed mix of material.

As users increasingly become authors, and forums, blogs and social networks become the preferred space for individual expression, they need tools to help them tell their stories – stories that are smarter, more compelling, to attract and build readership.

Zemanta’s solution is a revolutionary new platform for accelerating on-line content production for any web user. It looks at user-created text – blog post, article or web page – recognizes the contextual content, and scours the web for the most relevant images, links, keywords and text. Then it instantly serves up these results to the user to enrich their content – just click, drag and drop, and it’s done. Better yet, it’s free.

And big flexibility means Zemanta can be used on all major content publishing platforms and web browsers through a simple plug-in. Business blogs easily gain a professional voice, look and feel, with posts set out like a professional article, with references and pictures; even more important is creating a “rich” post that serves readers’ needs. Now business blogs have even more interest in being promoted on other blogs as references and bringing in more traffic.